Tag Archives: Viral Marketing

Viral marketing is a good bit about winning
hearts and minds. It is widely touted as the new
way to increase market penetration and build
brand awareness in the internet space. Viral
marketing is not about wasting people’s time; it
is instead about giving something that want to
spend time on. It is not only putting yourself out
there with some free information, but its
utilizing the “coolness” factor by getting people
to write about you and spread the word, in this
case the iPhone. Viral marketing is always as
effective as others say it if it would be done
properly.

A good example of viral marketing is many of
the free email services available on the internet.
Free e-mail services, free information, free
“cool” buttons, free software programs that
perform powerful functions but not as much as
you get in the “pro” version. The strategy is
simple: Give away free e-mail addresses and
services, attach a simple tag at the bottom of
every free message sent out: “Get your private,
free email at….. Free Internet marketing
resources, web site development tutorials,
commerce strategies & software solutions.
Gives away valuable products or services.”
“Free” is the most powerful word in a marketer’s
vocabulary. They may not profit today, or
tomorrow, but if they can generate a
groundswell of interest from something free,
they know they will profit “soon and for the rest
of their lives” (with apologies to “Casablanca”).
The beauty about all this is that it is free
advertising.

Article marketing is not yet fully understood as
being one of the best ways to advertise your
website: even better than pay per click
advertising. Articles as a viral marketing tool A
very successful strategy is the development of
articles and tutorials such as these. Article
Marketing: the new web marketing frontier that
works. Authors, who give away free articles,
seek to position their articles on others’ web
pages. A news release can be picked up by
hundreds of periodicals and form the basis of
articles seen by hundreds of thousands of
readers. Submitting articles to Article Archives
and eZine Publishers submitting articles you
have written is one of the quickest and easiest
ways to get instant FREE publicity to your web
site and is also an excellent way to get links
back to your site without linking back.

The core concept of video marketing on
YouTube is to harness the power of the site’s
traffic. There are tens of thousands of videos
uploaded to YouTube each day (I’ve heard
estimates between 10-65,000 videos per day).
It seems obvious, but people see hundreds of
videos on YouTube, and the title and thumbnail
are an easy way for video publishers to actively
persuade someone to click on a video. Have
you ever watched a video with 100,000 views
on YouTube and thought to yourself: “How the
hell did that video get so many views. When
views start trailing off after a few days to a
week, it’s time to add some more generic tags,
tags that draw out the long tail of a video as it
starts to appear in search results on YouTube
and Google. For the first week that a video is
online, we don’t use keyword tags to optimize
the video for searches on YouTube. I’m not
talking about obscure tags; I’m talking about
unique tags, tags that are not used by any other
YouTube videos.

A large proportion of everyone’s friends and
family members are now online or soon will be.
An Epidemic of “Viral Marketing” Getting Web
users to pass ads and promos on to friends is
effective and cheap — perfect for today’s dot-coms. Social scientists tell us that each person
has a network of 8 to 12 people in their close
network of friends, family, and associates. A
marketer does something and a consumer tells
five or ten friends. Three of those friends might
tell a friend. AND I will forward this article to my
marketing friends. For years marketers have
their friends at newspapers when they want to
leak stories, I’m sure it’s not a leap to work out
who picks content at video sharing companies
and put them on the entertainment list too.

To Your Success,

Larry D.Hall

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Your time is limited, so
don’t waste it living
someone else’s life.
Don’t be trapped by
dogma – which is living
with the results of other
people’s thinking. Don’t
let the noise of others’
opinions drown out
your own inner voice.
And most important,
have the courage to
follow your heart and
intuition.

Steve Jobs

Viral Blogger

Why You Need to Have a Viral Blog System:
Now
Viral Blogger

The authority of using a viral blog system is so
beneficial that not only will you begin to see
your content ranking under your viral blog URL,
but as you post the same content on your
personal blog and link it to your blog system
you will begin to rank in two or more spots on
the first page of the search engines under your
keyword. It’s that powerful. I think its a must
have if you want to dominate the search
engines with your content as king or queen to
bring exposure to who you are and what you
represent on the web.

To Your Success,

Larry D.Hall

Relationship Marketing

We all know that people want to do business
with those that they like and trust, we have
been taught this by the greatest sales trainers
in the world. How do we get people to like and
trust us? By showing appreciation. A simple
thank you goes a long way in gaining the trust
and respect of someone you are doing business
with. Did you know the top two reasons why
someone stops doing business with you?

The first is that they felt you took their business
for granted – you didn’t show them any
appreciation. The second is that they forgot
about you! We all work so hard to get a new
customer, that we sometimes forget the most
important part of the business transaction is to
now develop the relationship with that
customer. How often do you get a thank you
card, or a thinking of you card from someone
you did business with? I don’t know about you,
but when I go to my mailbox, it is a rare
occasion to find a personal card. In fact, 97% of
the mail we receive is junk mail, only 3% is
personal!

In the competitive market customers usually
have many options for the same product or
service to choose from. In such case where the
customer is entitled to make a selective
decision, businesses try to maintain their
clients by providing comparatively better
products and service which is known as
relationship marketing. Relationship marketing
is the strategy of improving the relation with the
existing or key customers than trying to find
new customers (direct marketing). Relationship
marketing uses various techniques like sales,
marketing, customer care, communication etc
to study the need of the customer and how it
can change under various circumstances. It is
all about maintaining and building trust with the
customers. Once customers trust on your
product or service, their chances on switching
to other company is relatively less. According
to a research the cost of retaining an old
customer is much less than the cost of getting
a new customer which is the key focus of
relationship marketing.

Relationship marketing is one of the best forms
of marketing. It benefits you and your
prospects. It saves on cost. The cost of
maintaining an old customer is 10% of that of
marketing for new customers. When you
maintain a trust within your customers, there
are chances of them recommending it to others
also known as Viral Marketing. With
relationship marketing there are higher
conversion rates (the rate of changing a
prospect into client).

You can use relationship marketing approach
to customize programs for individual
customers. For an example: You have a regular
visitor/customer on your site, at some point she
stops. There’s a point to ponder why this
certain customer has stopped visiting your
website, is it your content or has she found an
alternative source or is she just not interested
anymore. You should check on this or may be
interact with the customer and get her
feedback. If making some changes or
improving some aspects of your site will bring
this customer back then your goal’s been
achieved, if not you continue working towards
it. When this customer actually purchases
something, then you can take this as a very
significant change in behavior. You have
achieved a better relationship now. When this
happens you can thank the customer for the
trust she has displayed and perhaps provide a
second purchase discount or other benefits so
that this customer sticks on. If you can track
customer behavior or predict them you can
start a better marketing campaign accordingly.
The cost of this process is less compared to
other marketing methods and the money you
spend is more effective as well. You can divide
the type of customers into different groups like
prospects, customer, client, supporter,
advocate and partner which is known as “The
relationship ladder of customer loyalty”.

To Your Success

Larry D.Hall