“Free” can mean a lot of things. For the
discussion today, let’s talk about really free, not
spend-money-and-then-make-more-back-so-that-your-leads-don’t-really-cost-you-anything free.

Common forms of ‘free’ marketing lead
generation include social media, press releases,
ads in online classifieds, article marketing,
videos and podcasts.

The one thing they all have in common is…they
are NOT free.

They may not cost any money, but they
certainly cost, and you should know the high
price of free network marketing traffic.

Using these free lead generation methods
means creating content. To create effective
content you end up investing time to:

Learn to do effective keyword research
Learn to write compelling headlines
Learn to write value-added content

Most of us don’t fall from the sky knowing these
things. It’s not rocket science, and there is a lot
of good resources out there to learn how to do
it, but it takes time and practice to gain a level
of proficiency that will attract eyes and inspire
click-through.

Next hurdle is the sheer volume of content
needed to raise your hand high enough above
the crowd to stand out. Only a few years ago a
handful of articles would be enough to set you
apart. Now a base of several hundred articles is
needed. Even with consistent daily content
creation, this takes time.

It takes time to hone your skills, attract an
audience and build a following. There are
shortcuts in the form of quality training, but
even with that there is a price to pay.

Should this discourage you from using free lead
generation methods? Absolutely not.

Cutting your teeth on these free methods is a
great way to hone your headline and
copywriting skills so that when you do reach
the point where you are ready to increase your
marketing budget you will be able to leverage
that investment.

To Your Success,

Larry D.Hall

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One thought on “Is It Really “FREE”?

  1. Pingback: Pligg bookmarking software

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