Relationship & Content  Marketing Tips

In this article we will
examine “Relationship Marketing and Content Marketing” tips that
you can employ now.

Don’t forget to show your appreciation.

Let your customers know that you like doing
business with them and that you value them
greatly, you need to do small things all the time.
Small gestures like sending a thank you card, or
email, are highly effective. To put it differently,
be kind and welcoming and do something they
will like. It could be a simple little thing like
thanking them. When your clients begin to see
that you want to satisfy them and not simply to
make money, they will view you in a more
positive light and will then be interested in the
rest of your products.

One thing you must always avoid is taking
anyone for granted, and that especially applies
to your customers. We all know, including me,
that it’s our customers that make our
businesses a success. You can’t neglect your
customers and believe they will be loyal to you.
Sure, it takes more effort to build customer
loyalty, but if you can do that then it’s worth it.
The more you work at showing them that you
sincerely care about them, then eventually they
will come to believe in you. Always try to show
your customers that you don’t take them for
granted.

You must understand that relationship
marketing is so effective because it allows you
to reach out to new customers through the
power of referrals from existing customers. For
every new person you contact and work with,
there is a new opportunity to spread the word
about your products.

Once you please that first customer, you’ve set
the wheels in motion. When done well,
relationship marketing is a powerful tool for
promoting your business. There really isn’t a
better way to get the word out about your
business and products.

It is interesting to note that there’s a non-marketing aspect to relationship marketing. It’s
a way to nurture the already created
relationships in such a way that you reach new
heights of business. It’s easy to sell to existing
customers, and that is why you should never
drop the relationship marketing ball with them.

“Good Content is the key to building Relationships”

Tech-savvy people abhor intrusive marketing,
and they hate being sold to. They like to make
their own choices. Content marketing is about
earning the interest of users by providing
something valuable, and it is in direct contrast
to the conventional marketing approach of
pushing the products to the users. Businesses
that succeed in creating compelling,
entertaining and useful content will always
benefit from content marketing.

The advent of Internet and ecommerce has
changed the way in which consumers interact
with brands. You do not have the ability to push
your content to the users; you can only increase
your chances of being found by them. A low-quality content that is rich in keywords can help
you attract visitors, but it won’t result into leads
or conversions. There is not much chance of a
visitor clicking on any of your links on a boring
page that is bristling with grammatical errors.

Your first objective should be creating content
that entertains or educates the visitor. Sure, you
can voice opinions that entice the visitor to
click on your link of comment on your views.
But you need a fine balance. Though blogs,
video logs, articles, forum posts or social media
comments sound too much like marketing may
turn off a large chunk of your visitors. You don’t
want that.

Content marketing is an effective tool for
building trust, which translates to increased
sales and customer loyalty down the road.
When paired with a strong product or service
offering and a customer-focused attitude, these
Three strategies will go a long way toward
creating the trusting customer relationships
your business depends on.

Avoid “marketing speak.”

Prospects have become increasingly wary of
overblown marketing statements like “world
class” or “industry leading”. Instead of
peppering your marketing materials with broad,
hyperbolic statements, focus on presenting
specific facts and information about why your
product or service is unique in the marketplace.
Demonstrating the potential for hard-dollar
savings is particularly effective in tough
economic times.

Give good advice.

Your experience and expertise are a valuable
resource for your customers and prospects. Don’t
hide this knowledge from your prospects; share
it with them for free in the form of white papers,
articles and webinars. The fact that you
possess this wealth of knowledge shows them
you can be trusted. They’ll reward your
generosity with brand loyalty and increased
sales.

Build relationships over time.

Concentrate the
bulk of your efforts on establishing
relationships, not making sales. This can be
done through ongoing offers of informational
content such as monthly newsletters, a series
of podcasts or regularly-distributed white
papers and special reports.

Even traditionally ‘sales-y’ marketing methods
such as direct mail and email can benefit from
content marketing. Consider pairing your sales
letters with at least one content offer. For
example, a sales letter could still tout the
benefits of your products and services – but it
could also include a tear-off form to request
your latest informational white paper.
Tempering your sales message with useful
content shows prospects you’re not just out to
make the deal, you’re also on their side and
eager to help. It’s that spirit of helpfulness that
will help you earn your prospects’ long-term
trust.

To Your Success,

Larry D.Hall

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