“It is a marketing technique of creating and

distributing relevant and valuable content to

attract, acquire, and engage a clearly defined

and understood target audience – with the

objective of driving profitable customer action”.

It’s the procedure in which your target audience

locates a piece of your content on the internet

and responds to a call to action which guides

them to your capture page where they can

become a lead. In plain English: this is when

someone finds your content online and decides

to learn more about you and what you have to

offer them. If you have something to offer them

they can become a customer or business

partner.

Content marketing can done by different

strategies. Some of the strategies include

blogging, newsletters, ezines, articles, videos

and so on.

Depending on your audience you might choose

to use all or some of the above strategies to

communicate with them

Before releasing any form of content to your

audience, ensure the information is about what

they want not what you think they want. When

you give them what they want they will be

inclined to read or view your content. They will

spend time in absorbing the information

because it is the answer to a problem they need

solutions to.

Here are some examples of what may cause

you to write low quality content:

1. You are writing only to make sure that you are

placing the right percentage of keywords for the

sole intention of your article to rank high. This

will diminish the quality of your article pretty

much automatically, because you are focusing

is on the wrong item. While it’s important that

you know how to use keywords properly, you

need to remember that focusing too much on it

will prevent you to write valuable content.

2. You are writing for the sole purpose of filling up

space to make sure that you will be getting

backlinks to your site. Just writing for the sake

of filling up space will definitely affect the

quality of your content. You will actually get

better backlinks to a good article than to a low

content one.

3. Your writing is solely based on the intention of

selling and not on giving information to the

reader. This will most likely affect the quality of

your article. Do you want to know why? When

was the last time you watched a commercial

that was beneficial to you? When was the last

time you’ve read an advertising slogan that

taught you something? I think the answer is

obvious, isn’t it? Well, it’s the same thing with

your article that is only intended to sell.

My next post will cover:

“Good Content”

To Your Success,

Larry D Hall

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3 thoughts on ““CONTENT MARKETING” What Is It?

  1. Susannah Plumer

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    Like

    Reply

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