Marketing Lies & Trurhs

English: business,accounts,accountant,office,b...

English: business,accounts,accountant,office,boss,manager,money,finance,profit,staff,employ,money,it,pc,internet,computer,it,broadband,chip,software,hardware,hr,interview,research,marketing,pr,advertising,ad,advert,selling,sales,target,budget hr,interview,business,office,boss,finance,profit,staff,employ. (Photo credit: Wikipedia)

Marketing Lies & Truths

1) “I’ll show you how I earned $XX,XXX in just 3
hours!”

You’ll commonly see claims like these
on sales pages. Sales pages are those long,
endless web pages that take about 2 minutes of
scrolling till you reach the bottom (annoying -but they do sell). The problem with these claims
is they’re half truths.

Often, the marketer will show you how to create,
implement, and execute some sort of product
launch. After all, good product launches can
actually earn marketers 6 figures on the first
day alone. What they don’t tell you is that it took
them a good 6 months, a few thousand dollars,
and endless hours of headaches to set
everything up for that payoff.

That’s not to say the money isn’t worth the time
– but trust me. Short of prostitution, there is
little you can do to earn that kind of dough for
only a couple hours of work.

2) “Everyone else is making money online doing
practically nothing!”

In ‘the real world’, 95% of
all small businesses fail within the first 5 years.
In the internet, it’s closer to 99%. There’s a huge
amount of people all competing for the big
bucks. And while there are people who are
making thousands of dollars online, I can
assure you they had to do a lot of work to get
there.

3) “Product X will give you ‘push button riches.'”

A lot of newbies fall for this lie. It’s a commonly
used lie because peddlers want to sell their
junk. The truth is, there is no product in the
world that will make money for you on its own.

And if there were, internet marketers wouldn’t
sell it online for $49 a pop. However, there are
useful products that can give you information
that will help you work smarter. But you’ll still
have to do the work.

4) “Anyone can get rich on the Internet.”

To
become a millionaire, you need to be dedicated.
I mean, you really need to be willing to adapt,
sacrifice, and constantly challenge the status
quo. You have to learn from failures and build
on the successes.

Most people give up after a few weeks. They
don’t realize they have to put in months -sometimes years – of effort before they see the
fruits of their labor.

And frankly, there’s people who would be much
happier letting others worry about blazing the
trails so they can walk down the path and enjoy
the view. There’s nothing wrong with that at all.
Not everyone WANTS to deal with all the
headache that goes into running a business,
nor can they.

5) “All you need is traffic.”

If that was true, you’d
find thousands of sites with no content on
them. People search for websites to solve a
problem. If they land on your site and all they
find is garbled fluff and ads, they’ll leave. And
never come back.

If you want to truly make money, fill your site
with useful content, pictures, interesting facts
and information. You will gain readers, and they
will want to buy the things you sell.

6 ) “Fake it till you make it.” This is one of the
most destructive lies in IM.

Basically, it’s a philosophy that tells people to
“Pretend you know what you’re doing until
you’re actually successful.” There is a ‘white
hat’ method to this lie – have confidence, work
hard, and you’ll get there.

Unfortunately, what ends up happening is most
newbies lie through their teeth about their
qualifications for things like SEO services and
writing skills. Then these newbies offer those
services to businesses and fail to deliver -because the newbies have no idea what they’re
doing in the first place. Which leaves the
businesses burned.

7) “You should rehash old material and resell it
as an ebook.”

There’s this false perception that
you can slap together an eBook or product, then
watch the riches roll in. Don’t try it. Once people
see that you’re just in it for the money, you’ve
lost potentially loyal customers – forever.

If you have something valuable to share, put
thought and time into it, and make your
product. Set up a solid site, and hire a freelance
copywriter to write up a strong sales page for
you. You’ll sell a lot more, and you’ll have many
loyal customers.

8) “The most important part of Internet
Marketing is to make money”

Never buy from
anyone who tells you this. Why? Because it’s
the worst lie of all.

If your whole goal in life is to just ‘make money’
then you need to reevaluate yourself. That’s not
to say it shouldn’t be one of your goals, but the
moment you make it the priority is the moment
you start engaging in shady dealings. Your goal
should be to bring value to others through your
product or service. If you work hard to help
others, success will never be too far off.

“Something to think about?”

To Your Success.

Larry D.Hall

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